Jack Jackson

Intense. Primal. Effective. These are all words that have been used to describe traditional bootcamp. And with good reason—bootcamp is designed to reprogram a person’s bad habits. This immersive storyteller’s bootcamp will prepare participants for combat against ineffective safety training. Since the topic of safety is typically dry or boring, many safety professionals and trainers struggle to keep their sessions fresh, engaging and memorable. Participants will be whipped into shape, taking away actionable tips to sharpen their craft and become more powerful and authentic trainers

Storytelling is so much more than just telling a story. A good storyteller can take the underlying message of the story and make it emotional so that the listeners have a meaningful connection with the story. The reason that better engagement is obtained through storytelling is that people are hardwired to think in narrative terms. If storytelling is done correctly, it can have lasting effects over time which makes stories a useful teaching tool—a link of cause and effect is exactly how people reason.

What’s more, there are ways to tell stories or link to other stories that will make the story more powerful or add more credibility. Storytelling, especially from Larry and Jack, can also be very entertaining and humorous—prepare to laugh out loud! These two experienced and successful storytellers will demonstrate how different kinds of stories have different purposes and as a result a different impact or learning outcome. Some generate raw emotion, others demonstrate “values in action” that teach a lesson or make a point. As a result, storytelling is a powerful tool for a safety trainer; it connects with people on a personal and emotional level and feeds into the way their brains process information.

Winning over an audience can be hard if you’re not skilled in the art of storytelling. Larry survived with his storytelling ability starting as a behavior-based safety consultant at the age of 28, when his audiences were—in some cases—incredibly hostile. And Larry hired Jack almost instantly when he heard him tell one of his most moving stories. The principles of a well-told story are essential to not only gain the trust and buy-in of your audience but also deliver the message to get employees and leaders motivated to move forward. So not only will you learn a lot, but you’ll be moved, you’ll be laughing and you’ll be thoroughly entertained!