Privacy Policy

This privacy policy (“Policy”) describes how and when Electrolab collects, uses and shares your information when you use the Services. Electrolab receives your information through, SafeStart, Electrolab’s various websites, SMS, email notifications and Electrolab’s other covered services that link to this Policy (collectively, “the Services”) and from Electrolab’s partners and other third parties. For example, you send Electrolab information when you use the Services on the web, via SMS, or via email. When using any of the Services you consent to the collection, transfer, storage, disclosure, and use of your information as described in this Policy.

Information sent through the Services is controlled by Electrolab Ltd., PO Box 320, Belleville, Ontario, Canada K8N 5A5. Despite this, you alone control and are responsible for the content you submit through the Services, as provided in the Terms of Service.

Irrespective of which country you live in, you authorize Electrolab to use your information in, and as a result to transfer it to and store it in, Canada, the United States, and any other country where Electrolab operates. Privacy and data protection laws in some of these countries may vary from the laws in the country where you live.

If you have any questions or comments about this Policy, please contact Electrolab at


  1. Information Collection and Use
  2. Information Sharing and Disclosure
  3. Accessing and Modifying Your Personal Information
  4. Data Retention
  5. Your Rights
  6. Electrolab’s Policy Towards Children
  7. Changes to this Policy

1. Information Collection and Use

Basic account information: When you create or reconfigure an account, you provide some personal information, such as your name, username, password, email address, or phone number.

Contact information: You may use your contact information, such as your email address or phone number, to customize your account or enable Services, for example, for login verification, or for communications via SMS. If you provide Electrolab with your mobile phone number, you agree to receive SMS messages to that number from Electrolab. Electrolab may use your contact information to send you information about the Services, to market to you if you have opted in, to help prevent spam, fraud, or abuse, and to help administrators find your account, including through third-party services and client applications. You may use your settings for email and mobile notifications to control notifications you receive from the Services. You may also unsubscribe from a notification by following the instructions contained within the notification or the instructions on Electrolab’s website. If you email us, Electrolab may keep your message, email address and contact information to respond to your request.

Form submissions and other information: the Services are primarily to provide you with information and materials related to the SafeStart Forum. Your visible information may include your username, comments you submit, and the metadata provided with submissions, such as when the information was submitted; the language, country and time zone associated with your account; and many other bits of information that result from your use of the Services. Electrolab may use this information to make inferences, such as topics you may be interested in, and to customize the Services. Electrolab gives you the option to delete your information, or cancel your account at any time, or make the information more private if you want. You can change profile information, the language and the time zone associated with your account at any time using your profile settings. When you share information or content via the Services, you should think carefully about what you are making visible.

Location information: Electrolab may receive information about your location. For example, when you create your account, the registration process may tell Electrolab your location. Electrolab may also determine location by using other data from your device, such as precise location information from GPS, information about wireless networks or cell towers near your mobile device, or your IP address. Electrolab may use and store information about your location to provide features of the Services, and to improve and customize the Services.

Links: Electrolab may keep track of how you interact with links across the Services, including Electrolab’s email and SMS notifications, third-party services, and client applications, by redirecting clicks or through other means. Electrolab does this to help improve the Services and to be able to share anonymized, aggregate click statistics such as how many times a particular link was clicked on.

Cookies: Like many websites, Electrolab uses cookies and similar technologies to collect additional website usage data and to improve the Services. A cookie is a small data file that is transferred to your computer or mobile device. Electrolab may use both session cookies and persistent cookies to better understand how you interact with the Services, monitor aggregate usage by Electrolab’s users and web traffic routing on the Services, and customize and improve the Services. Although most web browsers automatically accept cookies, some browsers’ settings can be modified to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some Services may not function properly if you disable cookies.

Cookies we use:

Cookie What It Does Disabling & Consequences
instance Maintains the session between the site and a visitor’s browser. Essential to allow the site to recognize a user in the system throughout their visit. Disable in browser settings. Many parts of site will not function, including: registering for the Forum, logging in, and accessing members-only content.
remember Allows registered users to remain logged in between sessions. Disable in browser settings. No user impact.
__stripe_mid __stripe_sid stripe* Created by Stripe, our payment processor. Used to assist with fraud prevention. Disable in browser settings. Users may not be able to purchase tickets.
utma utmb utmc utmt utmz ga gat gid Created by Google, part of Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Disable in browser settings. No user impact.
GPS PREF ST-* VISITOR_INFO1_LIVE YSC YTC Created by Google, part of YouTube. Created when you play a YouTube video that is embedded on a web page, allows the embedded YouTube video to work. Disable in browser settings. Embedded videos may not work.
SID SAPISID APISID SSID HSID NID PREF Created by Google, part of Google Maps. Various unique identifiers and preferences set by Google on any page that includes a Google Map. Disable in browser settings. Pages with maps may not display correctly.

Log data and analytics: When you use the Services, Electrolab may receive information (“Log Data”) such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), search terms, and cookie information. Electrolab receives Log Data when you interact with the Services, for example, when you visit Electrolab’s websites, sign into the Services, and interact with Electrolab’s email or SMS notifications. Electrolab may also receive Log Data when you click on, view or interact with links on the Services, including links to third-party applications. Electrolab uses Log Data to provide, understand, and improve the Services, to make inferences, and to customize the content Electrolab shows you. If not already done earlier, Electrolab will either delete Log Data or remove any common account identifiers, such as your name, full IP address, or email address, after a maximum of 24 months.

Third-parties and affiliates: Electrolab uses a variety of third-party services to help provide the Services, such as sending email or SMS reminders, and to help Electrolab understand and improve the use of the Services, such as Google Analytics. These third-party service providers may collect information sent by your device as part of a web page request, such as cookies or your IP address. Electrolab may also receive information about you from Electrolab’s corporate affiliates in order to help provide, understand, and improve the Services and Electrolab’s affiliates’ services.

Google AdWords
Electrolab uses Google AdWords Remarketing to advertise on the Google Display Network. AdWords Remarketing will display ads to you based on what parts of the Services you have accessed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to tailor advertisements to better suit your needs and only display ads that are relevant to you based on pages that you have viewed on the Services. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

2. Information Sharing and Disclosure

User consent or direction: Electrolab may share or disclose your information at your direction, such as when you authorize a third-party web client or application to access your account. If you’ve shared information with another user or organization who accesses the Services through a third-party service, keep in mind that the information may be shared with the third-party service.

Service providers: Electrolab engages service providers to perform functions and provide services to Electrolab in Canada, the United States, and other countries. Electrolab may share your private personal information with such service providers subject to obligations consistent with this Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your private personal data only on Electrolab’s behalf and pursuant to Electrolab’s instructions.

Law and harm: Notwithstanding anything to the contrary in this Policy, Electrolab may preserve or disclose your information if Electrolab believes that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Electrolab’s rights or property. However, nothing in this Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

Business transfers and affiliates: In the event that Electrolab is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. This Policy will apply to your information as transferred to the new entity. Electrolab may also disclose information about you to Electrolab’s corporate affiliates in order to help provide, understand, and improve the Services and Electrolab’s affiliates’ services.

Non-private or non-personal information: Electrolab may share or disclose your non-private, aggregated or otherwise non-personal information, such as your public information after Electrolab has removed any private personal information (such as your name or contact information).

3. Accessing and Modifying Your Personal Information

If you are a registered user of the Services, Electrolab provides you with tools and account settings to access, correct, delete, or modify the personal information you provided to Electrolab and associated with your account.

You can also permanently delete your account. When your account is deactivated, it is not viewable on the Services. Absent a separate arrangement between you and Electrolab to extend your deactivation period, Electrolab will begin the process of deleting your account from Electrolab’s systems, which can take up to a week.

Keep in mind that search engines and other third parties may still retain copies of your public information, even after you have deleted the information from the Services or deactivated your account.

4. Data retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see 5. Your Rights below for further information.

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

5. Your Rights

If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (GDPR), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

  • Request access to your personal data;
  • Request correction or deletion of your personal data;
  • Object to our use and processing of your personal data;
  • Request that we limit our use and processing of your personal data; and
  • Request portability of your personal data.

You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you aren’t able to do that, or you would like to contact us about one of the other rights, you can email or write us at Electrolab Ltd., PO Box 320, Belleville, Ontario, Canada K8N 5A5.

EU individuals also have the right to make a complaint to a government supervisory authority.

6. Electrolab’s Policy Towards Children

Electrolab’s Services are not directed to persons under 13. If you become aware that your child has provided Electrolab with personal information without your consent, please contact us. Electrolab does not knowingly collect personal information from children under 13. If Electrolab becomes aware that a child under 13 has provided Electrolab with personal information, Electrolab takes steps to remove such information and terminate the child’s account.

7. Changes to this Policy

We may revise this Policy from time to time. The most current version of the policy will govern Electrolab’s use of your information and will always be at If Electrolab makes a change to this policy that, in Electrolab’s sole discretion, is material, Electrolab will notify you via or email to the email address associated with your account. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Policy.