Bob Welnick

What if the most valuable safety indicators in your organization aren’t found in incident reports, but in the everyday conversations happening on the shop floor? This session explores practical approaches to measuring and improving safety culture through frontline engagement. Participants will see firsthand how short (2–3-minute) worker interviews can generate actionable quantitative data that supports continuous improvement efforts and provides meaningful insight into workforce engagement and safety culture. Using the Michelin Safety Barometer tool, participants will examine how organizations can assess the state of their safety culture, including alignment with regions of the Bradley Curve and the frequency and quality of workplace interactions. Additional areas of focus include identifying patterns of positive and negative reinforcement, understanding the primary focus of shop floor interactions, and evaluating potential exposure to serious injury risk. This session will also explore a case study on the development of an AI-based application designed to support the ongoing improvement of safety culture. Participants will gain insight into how technology and frontline data can work together to strengthen engagement, identify trends earlier, and support more proactive and predictive approaches to safety culture management.