Kelley Norris

Strong safety outcomes don’t happen by accident—they’re built through thoughtful planning, effective implementation, and long-term integration. Gaps in project oversight can unintentionally create the very human factors challenges organizations aim to reduce, undermining safety climate, participation, and lasting results. This fireside chat will explore how project approaches differ between corporate-wide initiatives and site-level rollouts, and why those differences matter when managing human factors in the workplace. More specifically, participants can expect to discuss the three core elements of a SafeStart project: planning, implementation, and support, sustainability, and integration. Expect an interactive conversation that highlights the critical elements of the planning phase, including logistics like the “why” behind the initiative, onboarding strategies, communication planning, internal marketing, and other considerations that influence the safety climate and contribute to a successful rollout and implementation. Through discussion and shared experiences, participants will gain a clearer understanding of the structured approach required to successfully manage human factors initiatives and sustain meaningful culture change across their organizations.