Implementation Specialist, SafeStart
At SafeStart, Mark has worked with clients around the world to support implementation strategy, leadership engagement, trainer development, and long-term sustainability. Prior to joining SafeStart, Mark spent more than 20 years in business development and leadership roles, including positions with Apple and Toon Boom Animation. In addition to his consulting work, Mark is co-owner of Plato’s Closet Ottawa, where he has helped apply SafeStart principles in a non-traditional retail environment across multiple locations and approximately 80 team members. Mark brings a practical business and operations perspective to human factors, with a particular interest in helping organizations apply SafeStart concepts beyond traditional industrial settings to improve performance, decision-making, and leadership effectiveness.
Tue, Oct 20, 11:15 AM to 12:30 PM - Salon 1/2 Fireside Chat
If information alone prevented injuries, safety would already be solved—yet incidents still happen. So, what are we missing? This engaging and interactive session will challenge the common assumption that people make mistakes simply because they “don’t know better.” Instead, it will explore how the brain is actually wired to rely on habits, shortcuts, and emotional responses—especially under pressure, fatigue, or distraction. Participants can expect to engage in some “brain exercises” as they explore the basic concepts of neuroscience and human factors and how they shape everyday decisions. More importantly, this session will reframe feedback—not as correction or criticism—but as a powerful tool that works with the brain, not against it. Participants will leave with practical, easy-to-use strategies to deliver feedback that sticks, influence behavior in the moment, and strengthen safety conversations across their teams. Expect to tap into your brain to reflect, participate, and walk away thinking differently about why people do what they do—and what can help them to do it better.
Presented by
Mark MacLellan, SafeStart
Chelsea Cochrane, Plato's Closet
Wed, Oct 21, 2:45 PM to 4:00 PM - Mustang/Quarterhorse/Palomino
Building on the Reducing Injury Risk by Noticing Change flex unit, this session looks at a simple idea with big implications: change increases risk, not because change itself is dangerous, but because it’s easy to miss and humans are surprisingly good at missing things that are right in front of them. When people are operating on autopilot, small changes in the environment, the task, or the people around them often go unnoticed until something goes sideways. This session explores how routine can help us, but also how it can work against us when familiarity leads to assumptions, reduced awareness, and mind not on task. Using real examples, recent work with management teams, and interactive demonstrations, participants will explore why change often increases injury risk, how the automatic mindset makes it harder to notice, and practical ways to get better at recognizing and responding to change before it creates a problem.
Presented by
Mark MacLellan, SafeStart